Strategy of ‘Entrenchment’: Apollo Tyres' Quest for a Foothold in the U.S. Tire Market

Strategy of ‘Entrenchment’: Apollo Tyres' Quest for a Foothold in the U.S. Tire Market

0 0 4 mesi fa
Despite COVID-19, 2020 has been a big year for several tire manufacturers, including Apollo Tyres.

The Indian tiremaker launched its Vredestein brand in North America last year, and has already released two tires specifically designed for the North American market in 2020. According to company executives, there's much more to come with its "approach of entrenchment" in the U.S. market.

In this episode, we speak with Abhishek Bisht, assistant vice president of the Americas for ... Maggiori informazioni

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